If a proper and thorough system is in place then there really isn’t much need for such tactics. When a practice is operating at peak efficiency levels then a less dramatic and less costly marketing program is all that is needed. The fact that there are so few practices abroad that are working at high efficiency levels is apparent by the stat that I mentioned earlier which was that acquiring new business is priority #1 with most chiropractors. I thought I would share with you just one example of one of the less dramatic and LESS costly protocols that will be found in a proper and efficient system. If you visit WeHelpChiropractors.com you will find my friend Dr. James Saeli sharing an example of a fantastic and efficient protocol that works. The most impressive point about this protocol is that it can be used almost everyday at NO COST.

I know some of you know and trust me through our relationship in AMC and then there are others who know me only through media. Regardless of how you know me please hear me when I say that until you get yourself off of the wild and costly roller coaster of marketing run practices then you will never have the fun and stability found in a self sustaining referral practice. I want to see all chiropractors THRIVE not just survive. Look the meaning of the word thrive up in the dictionary and ask yourself if it describes your life and practice
Until next time. God Bless!

I know you get tired of hearing me talk about systems but I will tell you again that when you MASTER the details within a proven system then these are the predictable results that the RIGHT system will produce. However, most of the readers don’t even understand the formula or statistics I shared in this post much less understand the tools within a system that would produce such results. This is what I’m talking about when I speak about stress free referral practices. A stress free referral practice will produce a predictable result without you having to sell chiropractic or yourself to anyone. Don’t you get tired of selling chiropractic? Why wouldn’t you learn how to recommend the best,expect the best and then let the chips fall where they may? When the right system is in place then most of the stresses of the daily grind are removed. If you don’t have this type of practice then at least come share a day with me sometime at an AMC meeting. We will break it down in a way that it makes common sense. My mission in life is to help get sick people well and we are do able to do that by reaching 100′s of thousands of lives through insuring the quality of care and the effectiveness of the practice increases. Referrals are just a part of the system or picture when you handle it systematically.

I am humbled to serve this great profession. I will look forward to talking to you next time. Until then– Are your referrals where they need to be? If not then will you at least make an effort to gain the knowledge that will fix that issue?

Yes, there is such a formula that you can utilize. I will give you a couple of examples of what I am talking about.

In our first example, let’s say that doctor A averages seeing 500 patient visits a month then the established formula would show that he or she should be able to count on approximately 15 direct new patient referrals in any given month. Doctor B sees approximately 1000 patient visits a month so he/she should be able to expect somewhere between 28 to 35 direct referrals per month. Lastly Dr. C is seeing a smaller number of patient visits compared to Dr. B by seeing 100 patient visits per month but Dr. C should be able to count on between 5 to 7 direct referrals per month.

Now it is impossible for me to teach all aspects of this industry standard formula in a blog post but this should give each of you (that are in practice) something to compare your statistics with. If you find that you are not seeing these type of typical results then it simply shows you that there is room to improve.

The fact is that if your numbers don’t stack up to these then you can have the HOPE that there are ways to improve these stats. That is one of my favorite aspects about stats. Most people don’t even take the time to keep such statistics but even those that do usually don’t take the time to see what they tell us.

On our next visit we will discuss how we can take the information that you can find in this formula and the statistics of your own practice and have not only the hope in the the future but the excitement that comes when these numbers increase. We will talk then but in the meantime compare your last 3 months average patient visits against your last 3 months average direct new patient referrals to see what the condition of your referral practice is currently.